Changelog#

07-2022#

• Added support for Companion Creative View events.
• Improved filtering for valid OS types.
• Fixed a bug where OM ext was not included in all VPAID ad requests.
• Removed length validation for non-video bids.

06-2022#

• Added MRAID support for HTML end cards.
• Added OM support for MRAID playable and display ads.
• Fixed a bug with the iOS app sheet in portrait mode.

05-2022#

• For ads shown on iOS, the DSP Report now lists numerical store IDs instead of bundle IDs.

03-2022#

• Expanded iOS app sheet support on iOS 15.

07-2021#

• Added support for requests from Brazil that are subject to LGPD privacy.
• Added a regs.ext.lgpd object.

04-2021#

• Added support for CTA buttons for VAST video ads.
• A response with the advertiser bundle ID now shows “Install Now” and a square icon. A response without the advertiser bundle ID still says “Learn More”.

03-2021#

• Added support for Apple SKADN attribution for banner ads.

03-2021#

• Switched to a first-price auction system.
• Changed the at value to 1 to indicate the change to a first-price auction.

01-2021#

• Added support for Apple SKADN attribution for VAST/VPAID video ads, playable ads, and display ads.

09-2020#

• Started sending imp.ext.skadn objects in requests for iOS 14+ devices.

05-2020#

• Added support for the HTMLResource companion type in VAST requests.
• Added the imp.video.companionad object.

02-2020#

• Released the DSP-facing reporting dashboard as part of the Partner Service Portal. DSP reporting helps DSPs to discover inventory opportunity, optimize bidding, and analyze performance.

02-2020#

• Released the Partner Portal and test app.

  • Use the Partner Portal to refine bid requests and test responses.
  • Use the test app to render the creative markup from your validated OpenRTB response through Unity’s auction to test creative rendering and tracking URLs.

09-2019#

Optimization features#

• Added a section on Open Measurement (OM).
• Updated creative format specs for OM with VAST.
• Removed the section on viewability data extensions, which are deprecated and are replaced by OM.

Bid requests#

• Added the following OM support fields:

  • source.omidpn
  • source.omidpv
  • imp.video.api

• Added the app.publisher field.

Bid responses#

• Added the bid.api OM support field.

Contextual data extensions#

• Added the bAge (blocked age rating) field.

05-2019#

• Launched the Programmatic advertising documentation.