Knowledge base



Placements are triggered events within your game that display monetization content. In this guide, you’ll learn how to configure, implement, and personalize Placements.

Managing Placements

Manage Placements from the Developer Dashboard:

  1. From the Operate tab of the Developer Dashboard, select your Project.
  2. Select Monetization from the left navigation bar to view a list of your Project's monetization options.
  3. Select Placements to manage and create ad Placements.

Creating new Placements

To create a new Placement, click ADD PLACEMENT to open the Add new placement configuration window.

The Placement name you specify auto-generates a Placement ID, which you call in your code implementation. Note that you can change Placement name later, but once you create the Placement, you cannot change the corresponding ID.

Placement types

When creating a new Placement, you must define its type:

  • Select Personalized Placements to display both ads and in-app purchasing promotions, using machine learning-driven decisions about which to serve based on each player’s preferences and predictive LTV.
  • Select Non-rewarded to show basic interstitial ads or promotional content. Non-rewarded Placements allow players to skip the ad after a specified period of time.
  • Select Rewarded to allow players to opt-in to viewing ads or promotions in exchange for incentives. Rewarded Placements do not allow the player to skip the ad.
  • Select Banner to create a dedicated Banner ad Placement.

Creating a new Placement

Note: Each Unity Ads-enabled Project includes two default Placements for your convenience:

  • video’ is a non-rewarded Placement that serves Video ad and Playable ad formats, and allows users to skip the ad after 5 seconds.
  • rewardedVideo’ is a rewarded Placement that serves Video ad and Playable ad formats, but does not allow skipping.

Our best practices guide provides examples of effective implementation of ad placements.

Click CREATE NEW PLACEMENT to configure the Placement’s settings.

Placement settings

You can edit Placement settings at any time by selecting the desired Placement from the Placements menu on the dashboard. Use the Platform dropdown in the top-right corner to specify the following Placement settings for each individual platform.

Content settings

These settings apply to the content you surface in your Placements.

Placement configuration menu

Setting Description
Content Types Choose Ads, IAP Promo, or both.

With Ads enabled, you may select the following formats to display:

  • Video ads are full-screen video advertisements.
  • Display ads are full-screen static images.
  • Playable ads are full-screen interactive advertisements.

With IAP Promo enabled, you can link Promos to the Placement
Note: IAP Promo is a deprecated feature that will not be supported in the future.
Allow Skip Click the Edit icon to specify the number of seconds after which users can skip ads in this Placement.

Tip: To run rewarded ads in your Placement, set this option to No so that the video is not skippable.

General Settings

These settings apply to the behavior of the Placement itself.

Placement configuration menu

Setting Description
Placement ID A unique identifier to reference in your code implementation. Once you create the Placement, you cannot change its corresponding ID.
Status By default, a new Placement's status is Enabled. Click the edit icon, then uncheck Enable Placement and click SAVE to change its status to Disabled. Disabled Placements will not show monetization content.
Placement name Click the edit icon to change the Placement name. Changing this setting does not impact the Placement ID.

Note: The Developer Dashboard does not currently support self-serve AR ads or Cross-Promotion ads in Placements.
Muting By default, ads for a new Placement are not muted. If you want ads in this Placement to default to muted audio, click the Edit icon, then check Mute audio.
Refresh rate (Banner Placements only) The number of seconds between refresh attempts for banner ad content.
UI fade (Does not apply to Banner Placements) When enabled, this option fades out the timer, close, and volume UI elements while the ad plays. Check Disable UI fade if you want those UI elements to persist while the ad plays.

Note: Historical data shows that disabling this option has a minor negative impact to revenue.
End card (Does not apply to Banner Placements) Check Skip end-card on close to bypass the end card when the user closes the ad. The user can still install the app by interacting with the video, but will not get a call to action at the end of the video.

Note: Historical data shows that disabling this option has a significant negative impact to revenue.
Close instead of skip (Does not apply to Banner Placements) Check Close instead of skip to displays a close icon instead of a skip icon.

Implementing Placements in-game

Implementing Placements in your game is a 3-step process:

  1. Initialize the Unity Ads SDK early in the game’s run-time lifecycle, preferably at launch. Unity recommends using the latest SDK (3.0+).
  2. In your code, check if Placement content is ready to display through your specified Placement.
  3. Retrieve the available content and display it.

For comprehensive code integration instructions, read the documentation for your development platform:

Personalized Placements

Personalized Placements optimize player experiences and lifetime value on an individual basis. Each player receives the most meaningful engagements to maximize player retention and revenue. Add high value in-game IAP promotions into your rewarded or non-rewarded Placement to supercharge your monetization performance. Unity’s machine learning algorithms show either your IAP offer or a video advertisement based on the highest predicted player LTV.

Watch an example video that showcases rewarded Personalised Placements.

For a comprehensive guide to implementing effective Personalized Placements, review the integration guide for your development platform:

Still need help? Get in touch!
Last updated on 18th Jan 2020