Designing for Video Ads
Unity Ads offers video ads that can be shown as either rewarded or non-rewarded placements. Rewarded ad placements typically yield higher eCPMs (effective Cost Per 1000 Impressions), since they offer more engagement from users by allowing them to opt-in before watching an ad in exchange for some in-game reward. There are a number of ways you can do this, though.
The following article by Unity Ads evangelist Oscar Clark explores several integration examples from successful games, and discusses what not to do as well.
To get an idea of just how much rewarded video ads can impact your game, check out the following blog post. The info graphics within are the distillation of results from the more than 2,000 mobile game developer surveyed.
Please contact us with any questions or comments you might have about designing your game with Unity Ads in mind.