Knowledge base

Best Practice for Rewarded Ads

Unity Ads offers video ads that can be shown as either rewarded or non-rewarded. Rewarded ad placements typically yield higher eCPMs (effective Cost Per 1000 Impressions), since they offer more engagement from users by allowing them to opt-in before watching an ad, in exchange for some in-game reward.

The following article by Unity Ads evangelist Oscar Clark explores several integration examples from successful games, and discusses what not to do as well:

Unity Blog: A Designer's Guide to Using Video Ads

To get an idea of just how much rewarded video ads can impact your game, check out the following blog post. The info graphics within are the distillation of results from the more than 2,000 mobile game developer surveyed:

Unity Blog: Best Practices for Rewarded Video Ads

Please contact us with any questions or comments you might have about designing your game with Unity Ads in mind.

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Last updated on 24th Jan 2018