Knowledge base

Getting started


This documentation suite helps advertisers acquire users through Unity’s self-serve ad Campaigns dashboard. Use the dashboard to quickly and easily create high-performing advertising campaigns for your apps.

Reach extension

Reach extension gives you access to more supply, reaching valuable users from other exchanges while leveraging Unity’s optimization tools and mobile advertising expertise. As of June 2, 2020, all new Unity user acquisition campaigns include reach extension inventory alongside Unity inventory, so you can manage targeting strategies across all supply sources from a single dashboard.

Note: Reach extension inventory is not available for Audience Pinpointer campaigns or LAT targeting.

For more information, see the reach extension FAQs.

Note: Reach extension is currently in beta.

Creating a Unity Developer ID

To get started, create a Unity Developer ID. If you already have one, skip this step.

  1. Click here to access the Unity ID login page and choose to create an account.
  2. Follow the instructions to create a user ID and password.
  3. Verify your account via email.
  4. Navigate to the Acquire section of the Developer Dashboard to start adding apps and campaigns.

Adding apps to the Campaigns dashboard

Once you’ve created and verified your account, you can start adding apps to the Developer Dashboard:

  1. From the Campaigns page, select ADVERTISE APP in the top-right corner of the dashboard.
  2. When prompted, enter the app’s store URL.
  3. Select ADVERTISE THIS APP to continue.

Locating you app by its product URL.

Creating campaigns

To create a new campaign for your app:

  2. Name your campaign. Unity recommends using a format that includes the app name, platform, and targeted region for clarity (for example, "_TrashDash_iOS_Tier1_").
  3. Select the campaign type. The default type is CPI, which focuses on getting more users into your app. For information on Retention or ROAS campaigns, see documentation on Audience Pinpointer.
  4. Click Create to create the campaign.

Creating a new campaign.

Campaign status

Upon creating a new campaign, its status appears at the top of the Campaign page. Each campaign requires three minimum components to activate:

Campaign status.

For more information on these settings, see documentation on Configuring campaigns.

The option to activate your campaign remains disabled until it meets these criteria. Once it does, return to the campaign status section and select GO LIVE WITH YOUR CAMPAIGN to activate it.

Note: Your campaign will go live once it has been approved (see documentation on campaign moderation). If your campaign is live, you will see a PAUSE CAMPAIGN button instead. If your campaign is paused, you will see RESUME CAMPAIGN.

Change any of your campaign’s settings at any time from the dashboard Campaigns page. Locate your app to view a list of its associated campaigns and their name, remaining budget, and status (live or paused). Select the campaign’s Campaign Name to edit its settings.

Configuring campaigns

Next, you’ll want to configure the campaign to your liking. The documentation on Configuring campaigns covers the following topics in depth:

Optimizing campaigns

Finally, we recommend reading up on best practices for getting the most out of your campaign designs.

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Last updated on 2nd Jul 2020