Knowledge base

Getting started

Overview

Welcome! The following documentation helps advertisers acquire users through Unity’s self-serve User Acquisition dashboard.

Use the dashboard to quickly and easily create high-performing advertising campaigns for your apps.

Creating a Unity Developer ID

To get started with Acquire, create a Unity Developer ID. If you already have one, skip this step.

  1. Click here to access the Unity ID login page and choose to create an account.
  2. Follow the instructions to create a user ID and password.
  3. Verify your account via email.
  4. Navigate to the User Acquisition section of the Unity Dashboard (under the Growth tab) to start adding apps and campaigns.

Adding apps to the Campaigns dashboard

Once you’ve created and verified your account, you can start adding apps to the User Acquisition dashboard:

  1. From the Apps page, click the blue Add App button.
  2. Add the app's store URL in the App Details pop up.
  3. Select Advertise this app to continue.

The Apps page is where you can add new apps or view an overview of your existing apps. You can create advertising campaigns for these apps. Selecting an app on this page opens subsequent tabs for configuring campaigns and creatives (ad content) for the selected app.

From the Apps page, you can:

  • Add apps via app store URL (iOS and Android)
  • View basic statistics per app and adjust a statistics timeframe or sort order per column
  • Use the search bar to search by app name, platform (Apple and Google) or game ID
  • Tag favorite apps (per user): select the star-icon on the left of the apps list.
  • Enable budget alerts or delete an app by selecting the three dots beside a specified app.

Creating campaigns

To create a new campaign for your app:

  1. From the User Acquisition dashboard, select Apps from the left menu. Then, click an app.

  2. The app's campaign page will appear. Select the campaign type. The default campaign type includes Installs. For information on Return on ad spend or Retention campaign types, see documentation on Audience Pinpointer campaigns).

  3. Click Next to begin creating the campaign.

  4. Name your campaign. Unity recommends using a format that includes the app name, platform, and targeted region for clarity (for example, "_TrashDash_iOS_Tier1_").

  5. Click Create to save.

Campaign status

Once you create a new campaign, its status appears in the Campaigns page for the associated app. Each campaign requires three minimum components to activate:

For more information on these settings, see documentation on Configuring campaigns.

The option to activate your campaign remains disabled until eligibility criteria is met. Once your campaign is adequately configured, return to the campaign status section and select Go live with your campaign to activate it.

Note: Your campaign will go live once it has been approved (see documentation on campaign moderation). If your campaign is live, you will see a Pause campaign button instead. If your campaign is paused, you will see Resume campaign.

You can view a list of the app's associated campaigns and their name, remaining budget, and status (live or paused). Change any of your campaign’s settings at any time from the dashboard campaigns page associated with your app. Select the campaign’s Campaign Name to edit its settings.

Configuring campaigns

Next, you’ll want to configure the campaign. The documentation on Configuring campaigns covers the following topics in depth:

Optimizing campaigns

Finally, we recommend reading up on best practices for getting the most out of your campaign designs.

Reach extension

Reach extension gives you access to more supply, reaching valuable users from other exchanges while leveraging Unity’s optimization tools and mobile advertising expertise. As of June 2, 2020, all new Unity user acquisition campaigns include reach extension inventory alongside Unity inventory, so you can manage targeting strategies across all supply sources from a single dashboard.

Note: Reach extension inventory is not available for Audience Pinpointer campaigns or LAT targeting.

For more information, see the reach extension FAQs.

Note: Reach extension is currently in beta.

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Last updated on 18th Jan 2022